By Dan Calabrese
Sigh. I can tell you for sure that when I get ready to consume my lunch, the thing I want to be thinking about is dude-on-dude action. Hold the pickle, Hold the lettuce, Lunch and gay sex can’t upset us!
USA Today has all the flaming-broiled details: The inspiration behind the unusual burger wrap and video, he says, is Burger King’s localized efforts to put into motion actions that support its recently-tweaked slogan: “Be Your Way.”
The move also demonstrates BK’s desire to stay connected to its base of Millennial customers. Gay rights is an issue that reverberates strongly with many Millennials both inside and outside the U.S. Burger King also was a sponsor of San Francisco’s gay pride parade. Machado says that’s the first time Burger King has sponsored a gay pride parade in the U.S., though it may have sponsored some outside the country.
The downtown San Francisco Burger King sold “Proud Whoppers” last weekend, during the parade and also passed out some 50,000 rainbow Burger King crowns that were worn by parade participants and spectators. The video, created by the Miami office of Burger King’s ad agency David, captures customers discussing whether or not the burger, itself, is different. At $4.29 it costs the same as a conventional Whopper. And, indeed, customers ultimately discover the only difference is the rainbow wrap.
I actually prefer the Whopper to its counterparts at McDonald’s and Wendy’s, and the ice cream shakes are really good when the machine doesn’t break (which is sadly not that often).
You tell me not to judge you for what you do that is in blatant rebellion against the Word of God. OK. You tell me not to be a hater and not to obsess over certain sins when others are just as troubling to God. Fair enough.
But I don’t remember the last time adulterers, murderers or drunk drivers convinced a burger chain to name a product after them, and publicly declared their pride in what they do. You’re the ones who are making it an issue, not me. I’m just telling you what God’s Word says. If you don’t want to hear that, then don’t insist on constantly making it a topic of public conversation. (Then again, the thieves have the Hamburglar, so there is that.)
So if Burger King wants let its affiliation be known in the culture war, again I say, fair enough. One more reason I’m glad I learned to cook in college. Not only do I not need Burger King, but it helped me to attract a super-hot wife who remains super-hot even after 17 years of marriage to me.
She’s a girl, by the way.